HEAD MEDIA, ANALYTICS & STRATEGY DEPARTMENT

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BANK OF KHYBER JOBS

The Bank of Khyber is inviting applications from highly motivated,
qualified, skilled and experienced candidates fulfilling the recruitment
criteria for following vacant positions.

Job Title        

HEAD MEDIA,
ANALYTICS & STRATEGY DEPARTMENT

Total Banking Experience  

Six (06) years
of overall experience in digital media management/ marketing in a reputable
organization. Preference will be given to candidates having relevant hands-on
experience on with strategy implementation/ media buying/ digital onboarding.

Location        

Islamabad

Qualification 

Minimum
education requirement is bachelor degree from an HEC recognized university or
reputable foreign university.

Job Roles & Responsibilities

• To develop
  effective media strategies and the strategic road map for the bank of Khyber
  based on data analytics, market trends, industry insights and competitor
  analysis.
• To be well
  connected in the industry (digital and traditional) to negotiate the GRPS, TRPS
  and ROAS for higher reach eyeballs and impressions for the max ROI.
• Hands on
  knowledge and engagement for media planning to not only plan but to optimize
  and execute 360 media plans for the maximum coverage and to leverage the banks
  presence.
• Ensuring
  two-way accessibility for the ease of the customer and delivering the promise
  of being customer centric and customer first across all communication touch
  points while always maintaining the integrity of the bank.
• Ensure that
  all relevant digital initiatives are fully integrated with the
  strategic-planning process for leadership commitment, resource allocation and ready
  for execution.
• Work with
  teams coherently across the business to generate innovative digital solutions
  for processes, products, services, marketing channels, customer experiences and
  business models.
• Ensure best
  practices and processes across the digital media team for consistent delivery
  across all relevant touch points and channels.
• Oversee the
  financial aspects of team & media buying including approvals, purchasing,
  budgeting and budget reviews.
• Research,
  review, recommended & optimize solutions for improvement of systems,
  infrastructure. Ensure teams are delivering a unified plan and purpose while
  managing risks.
• Integrate an
  a/b testing strategy across all media channels to increase the overall user
  uptake of digital products
• Effectively
  run the digital customer acquisition strategy to drive brand/product awareness
  and conversion (funnel approach) and grow the customer base via
  digital/conventional channels
• Awareness of
  digital multichannel marketing trends, and monitoring innovative methods that
  the competition/non-industry leaders are using in the spaces being targeted for
  digital products uptake
• Hands on
  understanding and experience working with 3rd party suppliers and vendors
  including but not limited to digital agencies, software vendors, TV channels
  and ad exchanges
• Lead
  planning, management, reporting and coordination of projects/initiatives to
  deliver change in line with availability and business requirements.
• Lead end to
  end delivery of digital projects including planning, tagging, KPI mapping, user
  insights recommendations, UATS for all existing, always on and new campaigns
• Deliver,
  envision and create dashboards to give an overview of spend, strategy,
  optimization and budget that directly reflect with KPIS along with recommended
  direction for further optimization and troubleshooting for problems

Remarks

• In case of degree obtained
  from a foreign university, equivalency certificate issued from HEC must be
  submitted by the candidates at the time of interview to validate that they possess
  the required level education.
•  Market based salary commensurate will be
  offered to exemplary candidate with experience and qualification.
• Management reserves
  the right to select or reject any application in all respects.
• We are equal
  opportunity organization so; Female candidates are highly encouraged to apply
  for all positions.
• Candidates with special
  needs are also appreciated to apply.
• All appointments will
  be made on strict merit.

STEPS FOR
APPLICATION

1.
The candidates applying for different vacancies at the Bank of Khyber will go
through a number of steps for preparation of CV.
2. Begin your CV with Personal information, following your addresses and
updated contact details.
3. Next give details of University, College you attended, your qualification
and grades.
4. Work experience; includes full details of your employers, dates of
employment, Job titles, Grade, Gross Salary, Job location.
5. Provide complete details in The PREFERENCES SECTION.
6. Do not forget to upload your CV
7.View the Job openings available.

 To Apply Click the Link below