HEAD BRANDS & COMMUNICATION STRATEGY DEPARTMENT
 |
| HEAD BRANDS & COMMUNICATION STRATEGY DEPARTMENT |
The Bank of Khyber is inviting applications from highly motivated,
qualified, skilled and experienced candidates fulfilling the recruitment
criteria for following vacant positions.
JOB TITLE
HEAD BRANDS & COMMUNICATION STRATEGY DEPARTMENT
QUALIFICATION
Minimum education is at least bachelor’s degree from an HEC
recognized university or equivalent
degree from any reputable foreign university.
WORK EXPERIENCE
Six (06) years of total banking experience in brand
management/ marketing in a reputable organization. Candidates having relevant
hands-on experience in brand identity system/ brand strategy will be given
preference.
LOCATION
ISLAMABAD (capital territory)
JOB RESPONSIBILITIES
Establishing the bank’s communication and branding strategy by studying
economic indicators, tracking changes, studying the local and international
trends, identifying customers current and future needs, monitoring the
competition in the digital landscape to promote the bank as a future proofed
and future ready industry competitor.
Utilize strong analytical ability to evaluate the end-to-end customer journey
to create a cohesive/OMNI experience for the customer across all digital touch
points which maintaining a cohesive brand and communication experience for the
customers.
Design, optimize, enhance all aspects of digital marketing including
utilization as well as leveraging of user insights from internal data bases for
wider audience reach and engagement.
Ensuring two-way communication for the ease of the customer and delivering the
promise of being customer centric and customer first across all communication
touch points while always maintaining the integrity of the bank.
Collaborates with internal stake holders and external stake holders such as
business, it, regulatory and finance for optimized go to market strategy for
the delivery of products, communication, and services.
Brainstorms new and creative growth opportunity for digital responsible for
creating out of the box campaign communication strategy and execution that
identifies and addresses storm-terms and long-range issues.
Measures and reports creative communication performance of all digital
marketing campaigns to derive insights and provides assessment against goals
(ROIS and KPIS). Creates test methodologies with stakeholders to test
hypothesis to drive insights.
Evaluates end to end customer journey for the optimization of conversion
points, elimination of drop off points and the user funnel for an enhanced user
experience.
Responsible for maintaining an always on calendar for products, service and
policies to manage business parameters and imagery parameters such as
spontaneous awareness, top of mind awareness, brand recall,
develops and grooms the digital marketing team by providing opportunities to
employees for information, educational and experiential growth.
Remarks
·
In case of degree obtained
from a foreign university, equivalency certificate issued from HEC must be
submitted by the candidates at the time of interview to validate that they possess
the required level education.
·
Right person will be
offered with Market based salary commensurate with experience and
qualification.
·
Management reserves
the right to select or reject any application in all respects.
·
We are equal
opportunity organization so; Female candidates are highly encouraged to apply
for all positions.
·
Candidates with
special needs are also encouraged to apply.
·
All appointments will
be made on strict merit.
STEPS FOR
APPLICATION
1.
The candidates applying for different vacancies at the Bank of Khyber will go
through a number of steps for preparation of CV.
2. Begin your CV with Personal information, following your addresses. Your
contact details must be up to date.
3. Next give details of University, College you attended, your qualification
and grades.
4. Work experience; includes full details of your employers, dates of
employment, Job titles, Grade, Gross Salary, Job location.
5. Provide complete details in The PREFERENCES SECTION.
6. Do not forget to upload your CV
7.View the Job openings available.
To Apply Click the Link below